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If I were Filthy Rich
By Detached09
+29 [Larger win] I'd spend $100MM on the US' Aussie Rules Football league

I've posted some pretty boring basic "Normal sized house, Model S, maybe a McLaren or Lambo for fun" posts here before. I have a new plan! Don't worry, it still contains the basic boring shit. There's a new housing development on the edge of my city that has a 2600 sq ft place for around $1MM. Upper level would be main living area with master bed and my and my gf's offices, and a basement for the main living room and each of our respective hobby rooms. For me either an F-150 Lightning or Rivian R1T with the camping stove, for her the Wrangler 4xe, and a Tucson hybrid for longer trips where there may not be reliable electric charging available, condo near downtown for sporting events.

And now to the fun part! There's a sport called Aussie Rules Football (AFL from here out) that I accidentally found out about in 2017 because it came on right after a hockey game I was watching. I've never been a sports guy before, but started watching hockey after Vegas got the Golden Knights because I finally had a home team in a professional league. After watching that first AFL game, I was hooked. Second best sport after hockey imo. It's not like any sport I've seen before, and I can't really explain it even after watching it for four years. It's fast paced. They trade possession on the fly, there's no long stops to set up plays, and even after a goal they're back to it within seconds.

A few weeks ago, I found out that there's a US AFL league. Their website is pretty shit and would need a good update. They have no merch store. They clearly don't have a good SEO person as I've been watching/talking about the Aussie AFL for four years and haven't seen a single ad, but a company I worked at for two years had my Facebook feed filled with ads before I'd even accepted the position. They play in random parks and have tiny sticks for posts. The point is, they're whatever is below the minor league's minor league in sports.

Obviously I'd need partners. I can't turn a group of guys playing in a park into a real league overnight or by myself.

My pitch would be that I'll spend $100MM to get the league off the ground. They currently have 50 teams, I'll build one stadium in each metro where there's a team. Teams can share the stadium or merge if there's more than one in the metro. Averaging costs at about $1MM per team as land/supplies in Cleveland would be cheaper than land/supplies in New York City. These aren't gonna be great stadiums like the NFL gets, more like the bleachers at a high school. The other $50MM would be for things like a full time employee to keep the website up to date, initial merch production runs for the teams, billboards, etc.

For monetizing, I'd partner with local companies for stadium naming rights and having their names on the boards that separate the players from the fans. I'd also reach out to the real Aussie AFL for sponsorships and player development agreements. A handful of US teams are already using the AFL team's crests either edited or outright copied so it could be a good avenue.

For viewers, I'd pitch to local networks like MyNetwork TV and ABC/NBC/CBS to try to get time slots in exchange for ad money. Maybe ESPN+ or Youtube TV would pick it up to fill out their streaming offerings. I don't know I haven't put much thought into this part. I'd also get volunteer street teams to go put cards on windshields in return for tickets to the game like bands (used to?) to when I was in college.

This is obviously a first draft and thanks to anyone that read this far. I want the AFL to be as big as or bigger than the NFL. It's a super fun sport to watch and I'd love to have more people exposed to it.